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Sales and retail assistants Salary (UK)

A Sales and retail assistants in the UK earns a median gross annual pay of £25,056, with most pay between £21,970–£29,846 (25th–75th percentile). Real figures from the ONS Annual Survey of Hours and Earnings (SOC 7111, ASHE 2025 provisional, April 2025 reference period, ONS, OGL v3).

Quick answer

The median UK salary for a Sales and retail assistants is £25,056 gross per year (typical range £21,970–£29,846). This is a real ONS estimate for full-time employees, April 2025 ASHE 2025 provisional, April 2025 reference period, ONS, OGL v3.

Sales and retail assistants pay distribution (UK)

StatisticGross annual pay
10th percentile£17,996
25th percentile£21,970
Median (50th percentile)£25,056
Mean (average)£25,977
75th percentile£29,846
90th percentile£35,804

Based on an estimated 245,000 UK jobs in this occupation. Cells ONS suppressed for reliability are marked “Suppressed by ONS” and never estimated.

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Sales and retail assistants salary by UK region

RegionMedian (annual)vs UK median
London£27,637+£2,581
East£25,292+£236
South East£25,250+£194
Scotland£25,245+£189
North East£25,013£43
West Midlands£24,935£121
South West£24,691£365
Yorkshire and The Humber£24,682£374
North West£24,486£570
Wales£24,480£576
East Midlands£23,940£1,116

Only UK regions ONS published for this occupation are shown; suppressed regional cells are omitted, never estimated.

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Sales and retail assistants salary — frequently asked questions

How much does a Sales and retail assistants earn in the UK?
The median gross annual pay for a Sales and retail assistants (SOC 2020 code 7111) in the UK is £25,056, according to the ONS Annual Survey of Hours and Earnings (ASHE 2025 provisional, April 2025 reference period, ONS, OGL v3). Most pay falls in the £21,970–£29,846 range (25th to 75th percentile).
Is the Sales and retail assistants salary figure real or estimated?
It is a real published ONS estimate — the median gross annual pay for full-time employees in the April 2025 ASHE reference period. No number on this page is modelled, interpolated, or mixed with survey panels. Cells that ONS suppressed for reliability are omitted, never guessed.
Where does a Sales and retail assistants earn the most in the UK?
Of the UK regions ONS publishes for this occupation, the highest median is £27,637 in London. Regional medians for 11 regions are listed on this page; regions where ONS suppressed the cell are not shown.

Related

Source: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE), Table 14.7a (occupation 4-digit SOC) + Table 15 (4).7a (region by occupation), Full-Time sheet. Figures are Median gross annual pay (GBP), full-time employees, April 2025 reference period (ASHE 2025 provisional, April 2025 reference period, ONS, OGL v3). Released 2025-10-23, corrected 2025-12-19. Licensed under the Open Government Licence v3.0 (OGL v3). No figure is modelled or interpolated.