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Can a Sales accounts and business development managers afford to rent in the UK?

Can a Sales accounts and business development managers afford to rent in the UK?

A Sales accounts and business development managers earns a full-time median of £57,625 per year (ONS ASHE 2025 provisional, April 2025). Across 11 UK regions, rent is affordable (below 30% of gross income) in 10 out of 11. North East is most affordable at a Gera Affordability Ratio of 15.9%; London is least affordable at 41.3%.

Source:Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional·As of April 2025 · updated annual (salary) / monthly (rent) · last refreshed

Gera Affordability Ratio

North East is most affordable for a Sales accounts and business development managers. 10 of 11 regions are below the 30% ONS threshold.

How this is calculated
15.9% best region

Sales accounts and business development managers — salary and affordability summary

National median

£57,625

ONS ASHE 2025, FT

Monthly gross

£4,802

Before tax

Affordable regions

10/11

GAR ≤ 30%

Rent affordability by UK region

Gera Affordability Ratio = (monthly rent ÷ regional median monthly salary) × 100. Sorted most affordable first. Click a region for a detailed breakdown.

RegionSalaryAvg rent / moGARGAR 2-bedBuy ratio
North East£58,493£77615.9%14.1%2.8×
Wales£53,007£83618.9%17.5%4×
West Midlands£56,047£96620.7%18.7%4.5×
North West£54,956£95420.8%19.0%3.9×
Yorkshire and The Humber£49,488£85620.8%18.5%4.2×
Scotland£56,564£1,00921.4%19.3%3.4×
East Midlands£50,746£91421.6%19.3%4.8×
South West£57,136£1,23425.9%22.2%5.3×
South East£61,644£1,41827.6%24.6%6.1×
East of England£54,035£1,28028.4%25.3%6.2×
London£66,711£2,29441.3%39.5%8.3×

Frequently asked questions

What is the median salary for a Sales accounts and business development managers?
According to ONS ASHE 2025 provisional data (reference period April 2025), the UK median gross annual pay for a Sales accounts and business development managers working full-time is £57,625, which equals £4,802 per month before tax.
Which UK region is most affordable for a Sales accounts and business development managers to rent?
North East is the most affordable region for a Sales accounts and business development managers to rent, with a Gera Affordability Ratio of 15.9% — average monthly rent £776 against a regional median salary of £58,493 (ONS ASHE 2025, April 2025).
Where is it hardest for a Sales accounts and business development managers to afford rent?
London is the least affordable region, with a Gera Affordability Ratio of 41.3% — average monthly rent £2,294 versus regional median salary £66,711 for this occupation.
Can a Sales accounts and business development managers afford to buy a home in the UK?
At the national median salary of £57,625, buying in North East would require a price-to-income ratio of 2.8× (average house price £163,190 ÷ regional salary £58,493). That is rated "Accessible" — Under 5× salary — historically accessible range. The full buy-ratio across all regions is shown in the table below.
How is the Gera Affordability Ratio calculated for a Sales accounts and business development managers?
GAR = (monthly_rent ÷ regional_median_monthly_salary) × 100. Salary from ONS ASHE 2025 (Table 15(4).7a, region × occupation, full-time median). Rent from ONS PIPR May 2026 (regional average monthly private rent). A ratio ≤ 30% is "affordable" per ONS guidance. Full methodology: https://gerajobs.com/affordability/methodology.

Data sources

Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · Open Government Licence v3.0

Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · Open Government Licence v3.0

House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · Open Government Licence v3.0

Full methodology · ← All occupations

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