Market Research Analysts and Marketing Specialists salary in Kentucky — GUPPI −24.0%
What is the wage premium for Market Research Analysts and Marketing Specialists in Kentucky?
Kentucky pays $61,480/year for Market Research Analysts and Marketing Specialists (BLS OEWS May 2025) — −24.0% significantly below the national employment-weighted average of $80,910. Gera US Pay Premium Index (GUPPI): −24.0%. Updated annually from BLS OEWS.
Gera US Pay Premium Index
Kentucky ranks #43 of 51 states for Market Research Analysts and Marketing Specialists pay. National employment-weighted average: $80,910.
How this is calculatedState median
$61,480
BLS OEWS May 2025
National avg
$80,910
Emp-weighted mean
State rank
#43
of 51 states
Market Research Analysts and Marketing Specialists — GUPPI by US state
All states where BLS publishes a median, ranked highest premium first. GUPPI = (state median − employment-weighted national average) / national average × 100.
| # | State | Median salary | GUPPI |
|---|---|---|---|
| 1 | Massachusetts | $101,810 | +25.8% |
| 2 | Delaware | $101,270 | +25.2% |
| 3 | New York | $98,580 | +21.8% |
| 4 | District of Columbia | $98,090 | +21.2% |
| 5 | Washington | $95,120 | +17.6% |
| 6 | California | $94,700 | +17.0% |
| 7 | Colorado | $93,050 | +15.0% |
| 8 | New Jersey | $88,190 | +9.0% |
| 9 | Minnesota | $87,510 | +8.2% |
| 10 | Rhode Island | $86,240 | +6.6% |
| 11 | Illinois | $79,120 | −2.2% |
| 12 | Oregon | $79,150 | −2.2% |
| 13 | North Carolina | $78,410 | −3.1% |
| 14 | Connecticut | $77,740 | −3.9% |
| 15 | Virginia | $76,980 | −4.9% |
| 16 | Maryland | $76,370 | −5.6% |
| 17 | Georgia | $75,850 | −6.3% |
| 18 | Florida | $75,450 | −6.7% |
| 19 | Vermont | $74,880 | −7.5% |
| 20 | Ohio | $72,790 | −10.0% |
| 21 | Texas | $72,520 | −10.4% |
| 22 | Maine | $71,980 | −11.0% |
| 23 | Arizona | $71,940 | −11.1% |
| 24 | Nevada | $71,840 | −11.2% |
| 25 | Kansas | $70,430 | −13.0% |
| 26 | Missouri | $70,140 | −13.3% |
| 27 | Tennessee | $69,790 | −13.7% |
| 28 | South Carolina | $69,440 | −14.2% |
| 29 | Pennsylvania | $68,760 | −15.0% |
| 30 | Montana | $68,080 | −15.9% |
| 31 | Michigan | $66,780 | −17.5% |
| 32 | Alaska | $66,710 | −17.6% |
| 33 | Iowa | $66,390 | −17.9% |
| 34 | Arkansas | $65,430 | −19.1% |
| 35 | Wisconsin | $64,800 | −19.9% |
| 36 | New Hampshire | $64,570 | −20.2% |
| 37 | Indiana | $63,700 | −21.3% |
| 38 | South Dakota | $63,490 | −21.5% |
| 39 | Utah | $62,630 | −22.6% |
| 40 | Oklahoma | $61,940 | −23.4% |
| 41 | New Mexico | $61,950 | −23.4% |
| 42 | North Dakota | $61,580 | −23.9% |
| 43 | Kentucky ← | $61,480 | −24.0% |
| 44 | Wyoming | $60,990 | −24.6% |
| 45 | Idaho | $60,970 | −24.6% |
| 46 | Nebraska | $60,000 | −25.8% |
| 47 | Louisiana | $59,690 | −26.2% |
| 48 | Alabama | $59,530 | −26.4% |
| 49 | Hawaii | $59,390 | −26.6% |
| 50 | Mississippi | $56,640 | −30.0% |
| 51 | West Virginia | $52,340 | −35.3% |
See how your salary compares — GUPPI calculator
Pick a US state and enter your gross annual salary. We show how it compares to the BLS state median for Market Research Analysts and Marketing Specialists and to the national average (GUPPI).
BLS median salary for Market Research Analysts and Marketing Specialists in Kentucky: $61,480 per year — 24.0% below the national average.
Enter a salary above to see your personal GUPPI position.
BLS OEWS May 2025. GUPPI = (state median − employment-weighted national average) / national average × 100. Full methodology.
Frequently asked questions
- How much do Market Research Analysts and Marketing Specialists earn in Kentucky?
- The BLS OEWS May 2025 annual median wage for Market Research Analysts and Marketing Specialists in Kentucky is $61,480. This is the midpoint — half of Market Research Analysts and Marketing Specialistss in the state earn more, half earn less.
- Is Kentucky a high-paying state for Market Research Analysts and Marketing Specialists?
- Kentucky pays −24.0% significantly below the national employment-weighted average for Market Research Analysts and Marketing Specialists (GUPPI −24.0%). No — employers in Kentucky pay below the national average for this role.
- What is the Gera US Pay Premium Index (GUPPI) for Market Research Analysts and Marketing Specialists in Kentucky?
- GUPPI = (state median − employment-weighted national average) / national average × 100. For Market Research Analysts and Marketing Specialists in Kentucky: ($61,480 − $80,910) / $80,910 × 100 = −24.0%. See the methodology page for full formula and data source details.
- How does Kentucky compare to other states for Market Research Analysts and Marketing Specialists salaries?
- Kentucky ranks #43 of 51 states where BLS publishes a median wage for Market Research Analysts and Marketing Specialists, based on the Gera US Pay Premium Index (GUPPI −24.0%). Top-ranked state: Massachusetts (GUPPI +25.8%, median $101,810).
Find Market Research Analysts and Marketing Specialists jobs in Kentucky with salary ranges
GeraJobs lists live vacancies where employers state salary ranges — search Kentucky to see which roles match the GUPPI benchmark.
Compare other states for Market Research Analysts and Marketing Specialists
Data source
U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS), May 2025 · May 2025 state estimates · Public domain (U.S. federal government work)
GUPPI computed by GeraJobs. Last updated: 2026-06-20. Full methodology · ← All occupations