Market Research Analysts and Marketing Specialists salary in South Dakota — GUPPI −21.5%
What is the wage premium for Market Research Analysts and Marketing Specialists in South Dakota?
South Dakota pays $63,490/year for Market Research Analysts and Marketing Specialists (BLS OEWS May 2025) — −21.5% significantly below the national employment-weighted average of $80,910. Gera US Pay Premium Index (GUPPI): −21.5%. Updated annually from BLS OEWS.
Gera US Pay Premium Index
South Dakota ranks #38 of 51 states for Market Research Analysts and Marketing Specialists pay. National employment-weighted average: $80,910.
How this is calculatedState median
$63,490
BLS OEWS May 2025
National avg
$80,910
Emp-weighted mean
State rank
#38
of 51 states
Market Research Analysts and Marketing Specialists — GUPPI by US state
All states where BLS publishes a median, ranked highest premium first. GUPPI = (state median − employment-weighted national average) / national average × 100.
| # | State | Median salary | GUPPI |
|---|---|---|---|
| 1 | Massachusetts | $101,810 | +25.8% |
| 2 | Delaware | $101,270 | +25.2% |
| 3 | New York | $98,580 | +21.8% |
| 4 | District of Columbia | $98,090 | +21.2% |
| 5 | Washington | $95,120 | +17.6% |
| 6 | California | $94,700 | +17.0% |
| 7 | Colorado | $93,050 | +15.0% |
| 8 | New Jersey | $88,190 | +9.0% |
| 9 | Minnesota | $87,510 | +8.2% |
| 10 | Rhode Island | $86,240 | +6.6% |
| 11 | Illinois | $79,120 | −2.2% |
| 12 | Oregon | $79,150 | −2.2% |
| 13 | North Carolina | $78,410 | −3.1% |
| 14 | Connecticut | $77,740 | −3.9% |
| 15 | Virginia | $76,980 | −4.9% |
| 16 | Maryland | $76,370 | −5.6% |
| 17 | Georgia | $75,850 | −6.3% |
| 18 | Florida | $75,450 | −6.7% |
| 19 | Vermont | $74,880 | −7.5% |
| 20 | Ohio | $72,790 | −10.0% |
| 21 | Texas | $72,520 | −10.4% |
| 22 | Maine | $71,980 | −11.0% |
| 23 | Arizona | $71,940 | −11.1% |
| 24 | Nevada | $71,840 | −11.2% |
| 25 | Kansas | $70,430 | −13.0% |
| 26 | Missouri | $70,140 | −13.3% |
| 27 | Tennessee | $69,790 | −13.7% |
| 28 | South Carolina | $69,440 | −14.2% |
| 29 | Pennsylvania | $68,760 | −15.0% |
| 30 | Montana | $68,080 | −15.9% |
| 31 | Michigan | $66,780 | −17.5% |
| 32 | Alaska | $66,710 | −17.6% |
| 33 | Iowa | $66,390 | −17.9% |
| 34 | Arkansas | $65,430 | −19.1% |
| 35 | Wisconsin | $64,800 | −19.9% |
| 36 | New Hampshire | $64,570 | −20.2% |
| 37 | Indiana | $63,700 | −21.3% |
| 38 | South Dakota ← | $63,490 | −21.5% |
| 39 | Utah | $62,630 | −22.6% |
| 40 | Oklahoma | $61,940 | −23.4% |
| 41 | New Mexico | $61,950 | −23.4% |
| 42 | North Dakota | $61,580 | −23.9% |
| 43 | Kentucky | $61,480 | −24.0% |
| 44 | Wyoming | $60,990 | −24.6% |
| 45 | Idaho | $60,970 | −24.6% |
| 46 | Nebraska | $60,000 | −25.8% |
| 47 | Louisiana | $59,690 | −26.2% |
| 48 | Alabama | $59,530 | −26.4% |
| 49 | Hawaii | $59,390 | −26.6% |
| 50 | Mississippi | $56,640 | −30.0% |
| 51 | West Virginia | $52,340 | −35.3% |
See how your salary compares — GUPPI calculator
Pick a US state and enter your gross annual salary. We show how it compares to the BLS state median for Market Research Analysts and Marketing Specialists and to the national average (GUPPI).
BLS median salary for Market Research Analysts and Marketing Specialists in South Dakota: $63,490 per year — 21.5% below the national average.
Enter a salary above to see your personal GUPPI position.
BLS OEWS May 2025. GUPPI = (state median − employment-weighted national average) / national average × 100. Full methodology.
Frequently asked questions
- How much do Market Research Analysts and Marketing Specialists earn in South Dakota?
- The BLS OEWS May 2025 annual median wage for Market Research Analysts and Marketing Specialists in South Dakota is $63,490. This is the midpoint — half of Market Research Analysts and Marketing Specialistss in the state earn more, half earn less.
- Is South Dakota a high-paying state for Market Research Analysts and Marketing Specialists?
- South Dakota pays −21.5% significantly below the national employment-weighted average for Market Research Analysts and Marketing Specialists (GUPPI −21.5%). No — employers in South Dakota pay below the national average for this role.
- What is the Gera US Pay Premium Index (GUPPI) for Market Research Analysts and Marketing Specialists in South Dakota?
- GUPPI = (state median − employment-weighted national average) / national average × 100. For Market Research Analysts and Marketing Specialists in South Dakota: ($63,490 − $80,910) / $80,910 × 100 = −21.5%. See the methodology page for full formula and data source details.
- How does South Dakota compare to other states for Market Research Analysts and Marketing Specialists salaries?
- South Dakota ranks #38 of 51 states where BLS publishes a median wage for Market Research Analysts and Marketing Specialists, based on the Gera US Pay Premium Index (GUPPI −21.5%). Top-ranked state: Massachusetts (GUPPI +25.8%, median $101,810).
Find Market Research Analysts and Marketing Specialists jobs in South Dakota with salary ranges
GeraJobs lists live vacancies where employers state salary ranges — search South Dakota to see which roles match the GUPPI benchmark.
Compare other states for Market Research Analysts and Marketing Specialists
Data source
U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS), May 2025 · May 2025 state estimates · Public domain (U.S. federal government work)
GUPPI computed by GeraJobs. Last updated: 2026-06-20. Full methodology · ← All occupations