Market Research Analysts and Marketing Specialists Salary in the US
A market research analysts and marketing specialists earns a national median of $78,760 a year (mean $89,490) — BLS OEWS May 2025, ranked #231 of 825.
How much does a market research analysts and marketing specialists earn in the US?
A market research analysts and marketing specialists in the United States earns a median of $78,760 a year (mean $89,490), per BLS OEWS May 2025. That is 54% above the US all-occupations median of $50,980. About 899,580 people work in this occupation (SOC 13-1161), ranked #231 of 825 by national median pay. Updated annually from BLS OEWS.
Median
$78,760
per year
Mean
$89,490
per year
Employment
899,580
US workers
National rank
#231
of 825 by median
What a market research analysts and marketing specialists earns in the US
According to the U.S. Bureau of Labor Statistics OEWS May 2025 national estimates, a market research analysts and marketing specialists (SOC 13-1161) earns a median annual wage of $78,760 and a mean (average) of $89,490. The median is the midpoint — half of market research analysts and marketing specialists earn more and half earn less — and is 54% above the US all-occupations median of $50,980. The mean is higher than the median when a minority of very high earners pull the average up.
Note: BLS top-codes any annual wage at or above $239,200/year, so occupations at that ceiling share the same figure.
Frequently asked questions
- What is the average salary for a market research analysts and marketing specialists in the US?
- The BLS OEWS May 2025 national annual median wage for market research analysts and marketing specialists is $78,760, and the mean (average) is $89,490. The median is the midpoint — half of market research analysts and marketing specialists earn more and half earn less.
- How does market research analysts and marketing specialists pay compare to the US average?
- At $78,760, a market research analysts and marketing specialists earns 54% above the US all-occupations median of $50,980 (BLS OEWS May 2025). The all-occupations US median is $50,980.
- How many market research analysts and marketing specialists are employed in the US?
- BLS OEWS May 2025 estimates about 899,580 market research analysts and marketing specialists employed nationally (SOC 13-1161), across all industries.
- Where does this market research analysts and marketing specialists salary data come from?
- From the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) May 2025 national release — cross-industry, all-ownership estimates, SOC code 13-1161. As US federal government work it is public domain. GeraJobs publishes the figures verbatim; suppressed cells are shown as "—", never estimated.
Compare nearby occupations
- First-Line Supervisors of Mechanics, Installers, and Repairers$79,860
- Entertainment and Recreation Managers, Except Gambling$79,520
- Foreign Language and Literature Teachers, Postsecondary$79,350
- Chiropractors$79,200
- Soil and Plant Scientists$78,850
- Funeral Home Managers$78,790
- English Language and Literature Teachers, Postsecondary$78,760
- Cost Estimators$78,740
- Securities, Commodities, and Financial Services Sales Agents$78,660
- Art, Drama, and Music Teachers, Postsecondary$78,620
- Stationary Engineers and Boiler Operators$78,620
- Communications Teachers, Postsecondary$78,580
Find market research analysts and marketing specialists jobs with salary ranges
GeraJobs lists live US vacancies with employer-stated salary ranges — see which market research analysts and marketing specialists roles pay above the BLS benchmark.
Data source
U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) · May 2025 national estimates · SOC 13-1161 · Public domain (U.S. federal government work)
Published verbatim by GeraJobs. Last updated: 2026-06-27. ← All US salaries