What is the median salary for a Sales and retail assistants in East of England?

According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Sales and retail assistants in East of England is £25,292, or £2,108 per month before tax. The UK national median for this role is £25,056.

What is the average rent in East of England?

The average monthly private rent in East of England is £1,280 across all property types (ONS PIPR, May 2026). A 1-bed averages £889. A 2-bed averages £1,138. A 3-bed averages £1,382.

What is the Gera Affordability Ratio for a Sales and retail assistants in East of England?

The Gera Affordability Ratio (GAR) for a Sales and retail assistants in East of England is 60.7% for average rent and 54.0% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Unaffordable".

Can a Sales and retail assistants afford to buy in East of England?

The average house price in East of England is £336,300 (UKHPI April 2026). At a regional salary of £25,292, the price-to-income multiple (Gera Buy Ratio) is 13.3×, rated "Out of reach" — Over 8× annual salary — very high price-to-income ratio.

What percentage of gross income does rent take for a Sales and retail assistants in East of England?

Rent takes 60.7% of gross monthly income for this occupation in East of England at average rent, or 54.0% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Unaffordable".

Can a Sales and retail assistants afford to rent in East of England?

In East of England, a Sales and retail assistants earns a full-time median of £25,292 per year (ONS ASHE 2025, April 2025). Average monthly rent is £1,280 (ONS PIPR, May 2026), giving a Gera Affordability Ratio of 60.7% — rated "Unaffordable": Significantly above the 30% ONS threshold.

Source:Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional·As of April 2025 · updated annual (salary) / monthly (rent + prices) · last refreshed 20 June 2026

Gera Affordability Ratio

Unaffordable — Significantly above the 30% ONS threshold. Methodology: ratio of monthly rent to monthly gross salary (ONS threshold ≤ 30%).

How this is calculated

60.7%

Key figures — East of England

Regional salary

£25,292

ONS ASHE 2025 FT median

Monthly gross

£2,108

Before tax

Avg rent / mo

£1,280

ONS PIPR May 2026

1-bed rent

£889

per month

2-bed rent

£1,138

per month

Avg house price

£336,300

UKHPI Apr 2026

Gera Affordability Ratio breakdown

GAR — average rent

60.7%

Unaffordable

Significantly above the 30% ONS threshold.

GAR — 2-bed rent

54.0%

Unaffordable

£1,138 / mo

Gera Buy Ratio

13.3×

Out of reach

Over 8× annual salary — very high price-to-income ratio.

GAR = (monthly rent ÷ monthly gross salary) × 100 · ONS threshold: ≤ 30% = affordable · Methodology

Your Gera Affordability Ratio — personalise by salary

The page uses the ONS ASHE 2025 median. Enter your actual salary to see how your personal ratio compares.

Your gross annual salary (£)

ONS 2025 median for Sales and retail assistants: £25,292

Gera Affordability Ratio — average rent

60.7%

Unaffordable

£1,280 rent ÷ £2,108 monthly gross = 60.7% — above the 30% ONS threshold.

1-bed

42.2%

£889 / mo

2-bed

54.0%

£1,138 / mo

Gera Buy Ratio (house price ÷ salary)

13.3×

£336,300 average house price ÷ £25,292 salary. Very high (over 8×).

Gross salary only — does not account for income tax, NI, or other deductions. Use the Take-Home Pay calculator for net income.

Frequently asked questions

What is the median salary for a Sales and retail assistants in East of England?: According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Sales and retail assistants in East of England is £25,292, or £2,108 per month before tax. The UK national median for this role is £25,056.
What is the average rent in East of England?: The average monthly private rent in East of England is £1,280 across all property types (ONS PIPR, May 2026). A 1-bed averages £889. A 2-bed averages £1,138. A 3-bed averages £1,382.
What is the Gera Affordability Ratio for a Sales and retail assistants in East of England?: The Gera Affordability Ratio (GAR) for a Sales and retail assistants in East of England is 60.7% for average rent and 54.0% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Unaffordable".
Can a Sales and retail assistants afford to buy in East of England?: The average house price in East of England is £336,300 (UKHPI April 2026). At a regional salary of £25,292, the price-to-income multiple (Gera Buy Ratio) is 13.3×, rated "Out of reach" — Over 8× annual salary — very high price-to-income ratio.
What percentage of gross income does rent take for a Sales and retail assistants in East of England?: Rent takes 60.7% of gross monthly income for this occupation in East of England at average rent, or 54.0% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Unaffordable".

Sales and retail assistants affordability in other regions

North East37.2%Wales41.0%Yorkshire and The Humber41.6%East Midlands45.8%West Midlands46.5%North West46.8%Scotland48.0%South West60.0%South East67.4%London99.6%

Data sources

Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · As of April 2025 · Open Government Licence v3.0

Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · As of May 2026 · Open Government Licence v3.0

House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · As of April 2026 · Open Government Licence v3.0

Full methodology · ← All regions for Sales and retail assistants

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