What is the median salary for a Sales and retail assistants in South East?

According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Sales and retail assistants in South East is £25,250, or £2,104 per month before tax. The UK national median for this role is £25,056.

What is the average rent in South East?

The average monthly private rent in South East is £1,418 across all property types (ONS PIPR, May 2026). A 1-bed averages £987. A 2-bed averages £1,266. A 3-bed averages £1,541.

What is the Gera Affordability Ratio for a Sales and retail assistants in South East?

The Gera Affordability Ratio (GAR) for a Sales and retail assistants in South East is 67.4% for average rent and 60.2% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Unaffordable".

Can a Sales and retail assistants afford to buy in South East?

The average house price in South East is £376,819 (UKHPI April 2026). At a regional salary of £25,250, the price-to-income multiple (Gera Buy Ratio) is 14.9×, rated "Out of reach" — Over 8× annual salary — very high price-to-income ratio.

What percentage of gross income does rent take for a Sales and retail assistants in South East?

Rent takes 67.4% of gross monthly income for this occupation in South East at average rent, or 60.2% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Unaffordable".

Can a Sales and retail assistants afford to rent in South East?

In South East, a Sales and retail assistants earns a full-time median of £25,250 per year (ONS ASHE 2025, April 2025). Average monthly rent is £1,418 (ONS PIPR, May 2026), giving a Gera Affordability Ratio of 67.4% — rated "Unaffordable": Significantly above the 30% ONS threshold.

Source:Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional·As of April 2025 · updated annual (salary) / monthly (rent + prices) · last refreshed 20 June 2026

Gera Affordability Ratio

Unaffordable — Significantly above the 30% ONS threshold. Methodology: ratio of monthly rent to monthly gross salary (ONS threshold ≤ 30%).

How this is calculated

67.4%

Key figures — South East

Regional salary

£25,250

ONS ASHE 2025 FT median

Monthly gross

£2,104

Before tax

Avg rent / mo

£1,418

ONS PIPR May 2026

1-bed rent

£987

per month

2-bed rent

£1,266

per month

Avg house price

£376,819

UKHPI Apr 2026

Gera Affordability Ratio breakdown

GAR — average rent

67.4%

Unaffordable

Significantly above the 30% ONS threshold.

GAR — 2-bed rent

60.2%

Unaffordable

£1,266 / mo

Gera Buy Ratio

14.9×

Out of reach

Over 8× annual salary — very high price-to-income ratio.

GAR = (monthly rent ÷ monthly gross salary) × 100 · ONS threshold: ≤ 30% = affordable · Methodology

Your Gera Affordability Ratio — personalise by salary

The page uses the ONS ASHE 2025 median. Enter your actual salary to see how your personal ratio compares.

Your gross annual salary (£)

ONS 2025 median for Sales and retail assistants: £25,250

Gera Affordability Ratio — average rent

67.4%

Unaffordable

£1,418 rent ÷ £2,104 monthly gross = 67.4% — above the 30% ONS threshold.

1-bed

46.9%

£987 / mo

2-bed

60.2%

£1,266 / mo

Gera Buy Ratio (house price ÷ salary)

14.9×

£376,819 average house price ÷ £25,250 salary. Very high (over 8×).

Gross salary only — does not account for income tax, NI, or other deductions. Use the Take-Home Pay calculator for net income.

Frequently asked questions

What is the median salary for a Sales and retail assistants in South East?: According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Sales and retail assistants in South East is £25,250, or £2,104 per month before tax. The UK national median for this role is £25,056.
What is the average rent in South East?: The average monthly private rent in South East is £1,418 across all property types (ONS PIPR, May 2026). A 1-bed averages £987. A 2-bed averages £1,266. A 3-bed averages £1,541.
What is the Gera Affordability Ratio for a Sales and retail assistants in South East?: The Gera Affordability Ratio (GAR) for a Sales and retail assistants in South East is 67.4% for average rent and 60.2% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Unaffordable".
Can a Sales and retail assistants afford to buy in South East?: The average house price in South East is £376,819 (UKHPI April 2026). At a regional salary of £25,250, the price-to-income multiple (Gera Buy Ratio) is 14.9×, rated "Out of reach" — Over 8× annual salary — very high price-to-income ratio.
What percentage of gross income does rent take for a Sales and retail assistants in South East?: Rent takes 67.4% of gross monthly income for this occupation in South East at average rent, or 60.2% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Unaffordable".

Sales and retail assistants affordability in other regions

North East37.2%Wales41.0%Yorkshire and The Humber41.6%East Midlands45.8%West Midlands46.5%North West46.8%Scotland48.0%South West60.0%East of England60.7%London99.6%

Data sources

Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · As of April 2025 · Open Government Licence v3.0

Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · As of May 2026 · Open Government Licence v3.0

House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · As of April 2026 · Open Government Licence v3.0

Full methodology · ← All regions for Sales and retail assistants

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