Gera Real Pay Index / London / Sales and retail assistants
Sales and retail assistants Real Pay in London
A Sales and retail assistants in London earns a nominal median of £27,637 — worth £17,382 once London's cost of living (cost level 159.0, average = 100) is applied.
What does a Sales and retail assistants really earn in London after cost of living?
A Sales and retail assistants in London earns a nominal median of £27,637 (ONS ASHE 2025). Adjusted for London's cost level (159.0, average = 100), that is worth £17,382 in cost-equivalent terms — your pay goes less far here than the regional average. Real ONS, Land Registry and MHCLG data; re-dated quarterly.
Gera Real Pay Index
Cost-adjusted real pay for a Sales and retail assistants in London (nominal £27,637, cost level 159.0). National median £25,056.
How this is calculatedSales and retail assistants — London vs national
| London nominal median (ONS ASHE) | £27,637 |
| London cost level (100 = average) | 159.0 |
| London real (cost-adjusted) pay | £17,382 |
| National median (SOC 7111) | £25,056 |
| National 25th–75th percentile | £21,970–£29,846 |
Real pay = London nominal median × (100 ÷ 159.0). National percentiles are real ONS ASHE figures; suppressed percentiles are omitted, never estimated.
Find your real (cost-adjusted) pay
Pick an occupation and an English region, then optionally enter your salary. We compare it to the real ONS median and show your cost-of-living-equivalent pay and national percentile.
In London, a Sales and retail assistants has a nominal median of £27,637, worth £17,382 in cost-equivalent terms (cost level 159.0, average = 100).
Enter your salary above to see your real pay and national percentile.
Where a Sales and retail assistants's pay goes furthest
| Region | Nominal | Real pay |
|---|---|---|
| North East | £25,013 | £36,146 |
| Yorkshire and The Humber | £24,682 | £32,222 |
| North West | £24,486 | £30,493 |
| West Midlands | £24,935 | £27,522 |
| East Midlands | £23,940 | £27,360 |
| South West | £24,691 | £24,136 |
| East | £25,292 | £22,343 |
| South East | £25,250 | £20,799 |
| London | £27,637 | £17,382 |
Sales and retail assistants in London — FAQ
- What is the real (cost-adjusted) pay for a Sales and retail assistants in London?
- A Sales and retail assistants in London has a nominal median salary of £27,637 and a cost-equivalent ("real") pay of £17,382 once London's cost level of 159.0 (average = 100) is applied. Both figures derive from real ONS ASHE and Gera cost-of-living data.
- How does a Sales and retail assistants salary in London compare nationally?
- The national median for a Sales and retail assistants (SOC 7111) is £25,056, with most full-time pay between £21,970–£29,846 (25th–75th percentile). The London nominal median is £27,637; the cost-adjusted figure of £17,382 reflects local living costs.
- Is this Sales and retail assistants pay figure real ONS data?
- Yes. The London median for a Sales and retail assistants is a real published ONS ASHE 2025 regional figure (full-time, April 2025, OGL v3.0). The cost adjustment uses real HM Land Registry and MHCLG data. No figure is modelled or interpolated.
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Sources: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) (Median gross annual pay (GBP), full-time employees, ASHE 2025 provisional, April 2025 reference period); HM Land Registry UK House Price Index (April 2026); MHCLG Council Tax levels in England (FY2026-27). All OGL v3.0. Computed by GeraJobs; no figure is modelled or interpolated. Methodology.