Gera Real Pay Index / North West / Sales and retail assistants
Sales and retail assistants Real Pay in North West
A Sales and retail assistants in North West earns a nominal median of £24,486 — worth £30,493 once North West's cost of living (cost level 80.3, average = 100) is applied.
What does a Sales and retail assistants really earn in North West after cost of living?
A Sales and retail assistants in North West earns a nominal median of £24,486 (ONS ASHE 2025). Adjusted for North West's cost level (80.3, average = 100), that is worth £30,493 in cost-equivalent terms — your pay goes further here than the regional average. Real ONS, Land Registry and MHCLG data; re-dated quarterly.
Gera Real Pay Index
Cost-adjusted real pay for a Sales and retail assistants in North West (nominal £24,486, cost level 80.3). National median £25,056.
How this is calculatedSales and retail assistants — North West vs national
| North West nominal median (ONS ASHE) | £24,486 |
| North West cost level (100 = average) | 80.3 |
| North West real (cost-adjusted) pay | £30,493 |
| National median (SOC 7111) | £25,056 |
| National 25th–75th percentile | £21,970–£29,846 |
Real pay = North West nominal median × (100 ÷ 80.3). National percentiles are real ONS ASHE figures; suppressed percentiles are omitted, never estimated.
Find your real (cost-adjusted) pay
Pick an occupation and an English region, then optionally enter your salary. We compare it to the real ONS median and show your cost-of-living-equivalent pay and national percentile.
In North West, a Sales and retail assistants has a nominal median of £24,486, worth £30,493 in cost-equivalent terms (cost level 80.3, average = 100).
Enter your salary above to see your real pay and national percentile.
Where a Sales and retail assistants's pay goes furthest
| Region | Nominal | Real pay |
|---|---|---|
| North East | £25,013 | £36,146 |
| Yorkshire and The Humber | £24,682 | £32,222 |
| North West | £24,486 | £30,493 |
| West Midlands | £24,935 | £27,522 |
| East Midlands | £23,940 | £27,360 |
| South West | £24,691 | £24,136 |
| East | £25,292 | £22,343 |
| South East | £25,250 | £20,799 |
| London | £27,637 | £17,382 |
Sales and retail assistants in North West — FAQ
- What is the real (cost-adjusted) pay for a Sales and retail assistants in North West?
- A Sales and retail assistants in North West has a nominal median salary of £24,486 and a cost-equivalent ("real") pay of £30,493 once North West's cost level of 80.3 (average = 100) is applied. Both figures derive from real ONS ASHE and Gera cost-of-living data.
- How does a Sales and retail assistants salary in North West compare nationally?
- The national median for a Sales and retail assistants (SOC 7111) is £25,056, with most full-time pay between £21,970–£29,846 (25th–75th percentile). The North West nominal median is £24,486; the cost-adjusted figure of £30,493 reflects local living costs.
- Is this Sales and retail assistants pay figure real ONS data?
- Yes. The North West median for a Sales and retail assistants is a real published ONS ASHE 2025 regional figure (full-time, April 2025, OGL v3.0). The cost adjustment uses real HM Land Registry and MHCLG data. No figure is modelled or interpolated.
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Sources: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) (Median gross annual pay (GBP), full-time employees, ASHE 2025 provisional, April 2025 reference period); HM Land Registry UK House Price Index (April 2026); MHCLG Council Tax levels in England (FY2026-27). All OGL v3.0. Computed by GeraJobs; no figure is modelled or interpolated. Methodology.