Can a Marketing, sales and advertising directors afford to rent in the UK?
Can a Marketing, sales and advertising directors afford to rent in the UK?
A Marketing, sales and advertising directors earns a full-time median of £94,135 per year (ONS ASHE 2025 provisional, April 2025). Across 8 UK regions, rent is affordable (below 30% of gross income) in 8 out of 8. Yorkshire and The Humber is most affordable at a Gera Affordability Ratio of 12.9%; London is least affordable at 24.1%.
Gera Affordability Ratio
Yorkshire and The Humber is most affordable for a Marketing, sales and advertising directors. 8 of 8 regions are below the 30% ONS threshold.
How this is calculatedMarketing, sales and advertising directors — salary and affordability summary
National median
£94,135
ONS ASHE 2025, FT
Monthly gross
£7,845
Before tax
Affordable regions
8/8
GAR ≤ 30%
Rent affordability by UK region
Gera Affordability Ratio = (monthly rent ÷ regional median monthly salary) × 100. Sorted most affordable first. Click a region for a detailed breakdown.
| Region | Salary | Avg rent / mo | GAR | GAR 2-bed | Buy ratio |
|---|---|---|---|---|---|
| Yorkshire and The Humber | £79,818 | £856 | 12.9% | 11.4% | 2.6× |
| East Midlands | £77,868 | £914 | 14.1% | 12.6% | 3.1× |
| North West | £81,390 | £954 | 14.1% | 12.8% | 2.7× |
| West Midlands | £82,029 | £966 | 14.1% | 12.8% | 3.1× |
| East of England | £94,393 | £1,280 | 16.3% | 14.5% | 3.6× |
| South West | £80,529 | £1,234 | 18.4% | 15.7% | 3.8× |
| South East | £87,567 | £1,418 | 19.4% | 17.3% | 4.3× |
| London | £114,014 | £2,294 | 24.1% | 23.1% | 4.8× |
Frequently asked questions
- What is the median salary for a Marketing, sales and advertising directors?
- According to ONS ASHE 2025 provisional data (reference period April 2025), the UK median gross annual pay for a Marketing, sales and advertising directors working full-time is £94,135, which equals £7,845 per month before tax.
- Which UK region is most affordable for a Marketing, sales and advertising directors to rent?
- Yorkshire and The Humber is the most affordable region for a Marketing, sales and advertising directors to rent, with a Gera Affordability Ratio of 12.9% — average monthly rent £856 against a regional median salary of £79,818 (ONS ASHE 2025, April 2025).
- Where is it hardest for a Marketing, sales and advertising directors to afford rent?
- London is the least affordable region, with a Gera Affordability Ratio of 24.1% — average monthly rent £2,294 versus regional median salary £114,014 for this occupation.
- Can a Marketing, sales and advertising directors afford to buy a home in the UK?
- At the national median salary of £94,135, buying in Yorkshire and The Humber would require a price-to-income ratio of 2.6× (average house price £207,974 ÷ regional salary £79,818). That is rated "Accessible" — Under 5× salary — historically accessible range. The full buy-ratio across all regions is shown in the table below.
- How is the Gera Affordability Ratio calculated for a Marketing, sales and advertising directors?
- GAR = (monthly_rent ÷ regional_median_monthly_salary) × 100. Salary from ONS ASHE 2025 (Table 15(4).7a, region × occupation, full-time median). Rent from ONS PIPR May 2026 (regional average monthly private rent). A ratio ≤ 30% is "affordable" per ONS guidance. Full methodology: https://gerajobs.com/affordability/methodology.
Data sources
Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · Open Government Licence v3.0
Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · Open Government Licence v3.0
House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · Open Government Licence v3.0
Find Marketing, sales and advertising directors jobs in affordable regions
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