Can a Marketing, sales and advertising directors afford to rent in South East?
Can a Marketing, sales and advertising directors afford to rent in South East?
In South East, a Marketing, sales and advertising directors earns a full-time median of £87,567 per year (ONS ASHE 2025, April 2025). Average monthly rent is £1,418 (ONS PIPR, May 2026), giving a Gera Affordability Ratio of 19.4% — rated "Affordable": Below the 30% ONS affordability threshold.
Gera Affordability Ratio
Affordable — Below the 30% ONS affordability threshold. Methodology: ratio of monthly rent to monthly gross salary (ONS threshold ≤ 30%).
How this is calculatedKey figures — South East
Regional salary
£87,567
ONS ASHE 2025 FT median
Monthly gross
£7,297
Before tax
Avg rent / mo
£1,418
ONS PIPR May 2026
1-bed rent
£987
per month
2-bed rent
£1,266
per month
Avg house price
£376,819
UKHPI Apr 2026
Gera Affordability Ratio breakdown
GAR — average rent
19.4%
Affordable
Below the 30% ONS affordability threshold.
GAR — 2-bed rent
17.3%
Affordable
£1,266 / mo
Gera Buy Ratio
4.3×
Accessible
Under 5× salary — historically accessible range.
GAR = (monthly rent ÷ monthly gross salary) × 100 · ONS threshold: ≤ 30% = affordable · Methodology
Your Gera Affordability Ratio — personalise by salary
The page uses the ONS ASHE 2025 median. Enter your actual salary to see how your personal ratio compares.
ONS 2025 median for Marketing, sales and advertising directors: £87,567
Gera Affordability Ratio — average rent
19.4%
Affordable
£1,418 rent ÷ £7,297 monthly gross = 19.4% — below the 30% ONS threshold.
1-bed
13.5%
£987 / mo
2-bed
17.3%
£1,266 / mo
Gera Buy Ratio (house price ÷ salary)
4.3×
£376,819 average house price ÷ £87,567 salary. Accessible (under 5×).
Gross salary only — does not account for income tax, NI, or other deductions. Use the Take-Home Pay calculator for net income.
Frequently asked questions
- What is the median salary for a Marketing, sales and advertising directors in South East?
- According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Marketing, sales and advertising directors in South East is £87,567, or £7,297 per month before tax. The UK national median for this role is £94,135.
- What is the average rent in South East?
- The average monthly private rent in South East is £1,418 across all property types (ONS PIPR, May 2026). A 1-bed averages £987. A 2-bed averages £1,266. A 3-bed averages £1,541.
- What is the Gera Affordability Ratio for a Marketing, sales and advertising directors in South East?
- The Gera Affordability Ratio (GAR) for a Marketing, sales and advertising directors in South East is 19.4% for average rent and 17.3% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Affordable".
- Can a Marketing, sales and advertising directors afford to buy in South East?
- The average house price in South East is £376,819 (UKHPI April 2026). At a regional salary of £87,567, the price-to-income multiple (Gera Buy Ratio) is 4.3×, rated "Accessible" — Under 5× salary — historically accessible range.
- What percentage of gross income does rent take for a Marketing, sales and advertising directors in South East?
- Rent takes 19.4% of gross monthly income for this occupation in South East at average rent, or 17.3% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Affordable".
Marketing, sales and advertising directors affordability in other regions
Data sources
Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · As of April 2025 · Open Government Licence v3.0
Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · As of May 2026 · Open Government Licence v3.0
House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · As of April 2026 · Open Government Licence v3.0
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