Can a Marketing, sales and advertising directors afford to rent in Yorkshire and The Humber?
Can a Marketing, sales and advertising directors afford to rent in Yorkshire and The Humber?
In Yorkshire and The Humber, a Marketing, sales and advertising directors earns a full-time median of £79,818 per year (ONS ASHE 2025, April 2025). Average monthly rent is £856 (ONS PIPR, May 2026), giving a Gera Affordability Ratio of 12.9% — rated "Affordable": Below the 30% ONS affordability threshold.
Gera Affordability Ratio
Affordable — Below the 30% ONS affordability threshold. Methodology: ratio of monthly rent to monthly gross salary (ONS threshold ≤ 30%).
How this is calculatedKey figures — Yorkshire and The Humber
Regional salary
£79,818
ONS ASHE 2025 FT median
Monthly gross
£6,652
Before tax
Avg rent / mo
£856
ONS PIPR May 2026
1-bed rent
£608
per month
2-bed rent
£761
per month
Avg house price
£207,974
UKHPI Apr 2026
Gera Affordability Ratio breakdown
GAR — average rent
12.9%
Affordable
Below the 30% ONS affordability threshold.
GAR — 2-bed rent
11.4%
Affordable
£761 / mo
Gera Buy Ratio
2.6×
Accessible
Under 5× salary — historically accessible range.
GAR = (monthly rent ÷ monthly gross salary) × 100 · ONS threshold: ≤ 30% = affordable · Methodology
Your Gera Affordability Ratio — personalise by salary
The page uses the ONS ASHE 2025 median. Enter your actual salary to see how your personal ratio compares.
ONS 2025 median for Marketing, sales and advertising directors: £79,818
Gera Affordability Ratio — average rent
12.9%
Affordable
£856 rent ÷ £6,652 monthly gross = 12.9% — below the 30% ONS threshold.
1-bed
9.1%
£608 / mo
2-bed
11.4%
£761 / mo
Gera Buy Ratio (house price ÷ salary)
2.6×
£207,974 average house price ÷ £79,818 salary. Accessible (under 5×).
Gross salary only — does not account for income tax, NI, or other deductions. Use the Take-Home Pay calculator for net income.
Frequently asked questions
- What is the median salary for a Marketing, sales and advertising directors in Yorkshire and The Humber?
- According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Marketing, sales and advertising directors in Yorkshire and The Humber is £79,818, or £6,652 per month before tax. The UK national median for this role is £94,135.
- What is the average rent in Yorkshire and The Humber?
- The average monthly private rent in Yorkshire and The Humber is £856 across all property types (ONS PIPR, May 2026). A 1-bed averages £608. A 2-bed averages £761. A 3-bed averages £904.
- What is the Gera Affordability Ratio for a Marketing, sales and advertising directors in Yorkshire and The Humber?
- The Gera Affordability Ratio (GAR) for a Marketing, sales and advertising directors in Yorkshire and The Humber is 12.9% for average rent and 11.4% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Affordable".
- Can a Marketing, sales and advertising directors afford to buy in Yorkshire and The Humber?
- The average house price in Yorkshire and The Humber is £207,974 (UKHPI April 2026). At a regional salary of £79,818, the price-to-income multiple (Gera Buy Ratio) is 2.6×, rated "Accessible" — Under 5× salary — historically accessible range.
- What percentage of gross income does rent take for a Marketing, sales and advertising directors in Yorkshire and The Humber?
- Rent takes 12.9% of gross monthly income for this occupation in Yorkshire and The Humber at average rent, or 11.4% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Affordable".
Marketing, sales and advertising directors affordability in other regions
Data sources
Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · As of April 2025 · Open Government Licence v3.0
Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · As of May 2026 · Open Government Licence v3.0
House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · As of April 2026 · Open Government Licence v3.0
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