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Can a Marketing, sales and advertising directors afford to rent in London?

Can a Marketing, sales and advertising directors afford to rent in London?

In London, a Marketing, sales and advertising directors earns a full-time median of £114,014 per year (ONS ASHE 2025, April 2025). Average monthly rent is £2,294 (ONS PIPR, May 2026), giving a Gera Affordability Ratio of 24.1% — rated "Affordable": Below the 30% ONS affordability threshold.

Source:Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional·As of April 2025 · updated annual (salary) / monthly (rent + prices) · last refreshed

Gera Affordability Ratio

Affordable — Below the 30% ONS affordability threshold. Methodology: ratio of monthly rent to monthly gross salary (ONS threshold ≤ 30%).

How this is calculated
24.1%

Key figures — London

Regional salary

£114,014

ONS ASHE 2025 FT median

Monthly gross

£9,501

Before tax

Avg rent / mo

£2,294

ONS PIPR May 2026

1-bed rent

£1,733

per month

2-bed rent

£2,196

per month

Avg house price

£552,655

UKHPI Apr 2026

Gera Affordability Ratio breakdown

GAR — average rent

24.1%

Affordable

Below the 30% ONS affordability threshold.

GAR — 2-bed rent

23.1%

Affordable

£2,196 / mo

Gera Buy Ratio

4.8×

Accessible

Under 5× salary — historically accessible range.

GAR = (monthly rent ÷ monthly gross salary) × 100 · ONS threshold: ≤ 30% = affordable · Methodology

Your Gera Affordability Ratio — personalise by salary

The page uses the ONS ASHE 2025 median. Enter your actual salary to see how your personal ratio compares.

ONS 2025 median for Marketing, sales and advertising directors: £114,014

Gera Affordability Ratio — average rent

24.1%

Affordable

£2,294 rent ÷ £9,501 monthly gross = 24.1% — below the 30% ONS threshold.

1-bed

18.2%

£1,733 / mo

2-bed

23.1%

£2,196 / mo

Gera Buy Ratio (house price ÷ salary)

4.8×

£552,655 average house price ÷ £114,014 salary. Accessible (under 5×).

Gross salary only — does not account for income tax, NI, or other deductions. Use the Take-Home Pay calculator for net income.

Frequently asked questions

What is the median salary for a Marketing, sales and advertising directors in London?
According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Marketing, sales and advertising directors in London is £114,014, or £9,501 per month before tax. The UK national median for this role is £94,135.
What is the average rent in London?
The average monthly private rent in London is £2,294 across all property types (ONS PIPR, May 2026). A 1-bed averages £1,733. A 2-bed averages £2,196. A 3-bed averages £2,596.
What is the Gera Affordability Ratio for a Marketing, sales and advertising directors in London?
The Gera Affordability Ratio (GAR) for a Marketing, sales and advertising directors in London is 24.1% for average rent and 23.1% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Affordable".
Can a Marketing, sales and advertising directors afford to buy in London?
The average house price in London is £552,655 (UKHPI April 2026). At a regional salary of £114,014, the price-to-income multiple (Gera Buy Ratio) is 4.8×, rated "Accessible" — Under 5× salary — historically accessible range.
What percentage of gross income does rent take for a Marketing, sales and advertising directors in London?
Rent takes 24.1% of gross monthly income for this occupation in London at average rent, or 23.1% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Affordable".

Marketing, sales and advertising directors affordability in other regions

Data sources

Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · As of April 2025 · Open Government Licence v3.0

Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · As of May 2026 · Open Government Licence v3.0

House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · As of April 2026 · Open Government Licence v3.0

Full methodology · ← All regions for Marketing, sales and advertising directors

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