What is the median salary for a Marketing, sales and advertising directors in South West?

According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Marketing, sales and advertising directors in South West is £80,529, or £6,711 per month before tax. The UK national median for this role is £94,135.

What is the average rent in South West?

The average monthly private rent in South West is £1,234 across all property types (ONS PIPR, May 2026). A 1-bed averages £823. A 2-bed averages £1,056. A 3-bed averages £1,285.

What is the Gera Affordability Ratio for a Marketing, sales and advertising directors in South West?

The Gera Affordability Ratio (GAR) for a Marketing, sales and advertising directors in South West is 18.4% for average rent and 15.7% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Affordable".

Can a Marketing, sales and advertising directors afford to buy in South West?

The average house price in South West is £302,618 (UKHPI April 2026). At a regional salary of £80,529, the price-to-income multiple (Gera Buy Ratio) is 3.8×, rated "Accessible" — Under 5× salary — historically accessible range.

What percentage of gross income does rent take for a Marketing, sales and advertising directors in South West?

Rent takes 18.4% of gross monthly income for this occupation in South West at average rent, or 15.7% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Affordable".

Can a Marketing, sales and advertising directors afford to rent in South West?

In South West, a Marketing, sales and advertising directors earns a full-time median of £80,529 per year (ONS ASHE 2025, April 2025). Average monthly rent is £1,234 (ONS PIPR, May 2026), giving a Gera Affordability Ratio of 18.4% — rated "Affordable": Below the 30% ONS affordability threshold.

Source:Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional·As of April 2025 · updated annual (salary) / monthly (rent + prices) · last refreshed 20 June 2026

Gera Affordability Ratio

Affordable — Below the 30% ONS affordability threshold. Methodology: ratio of monthly rent to monthly gross salary (ONS threshold ≤ 30%).

How this is calculated

18.4%

Key figures — South West

Regional salary

£80,529

ONS ASHE 2025 FT median

Monthly gross

£6,711

Before tax

Avg rent / mo

£1,234

ONS PIPR May 2026

1-bed rent

£823

per month

2-bed rent

£1,056

per month

Avg house price

£302,618

UKHPI Apr 2026

Gera Affordability Ratio breakdown

GAR — average rent

18.4%

Affordable

Below the 30% ONS affordability threshold.

GAR — 2-bed rent

15.7%

Affordable

£1,056 / mo

Gera Buy Ratio

3.8×

Accessible

Under 5× salary — historically accessible range.

GAR = (monthly rent ÷ monthly gross salary) × 100 · ONS threshold: ≤ 30% = affordable · Methodology

Your Gera Affordability Ratio — personalise by salary

The page uses the ONS ASHE 2025 median. Enter your actual salary to see how your personal ratio compares.

Your gross annual salary (£)

ONS 2025 median for Marketing, sales and advertising directors: £80,529

Gera Affordability Ratio — average rent

18.4%

Affordable

£1,234 rent ÷ £6,711 monthly gross = 18.4% — below the 30% ONS threshold.

1-bed

12.3%

£823 / mo

2-bed

15.7%

£1,056 / mo

Gera Buy Ratio (house price ÷ salary)

3.8×

£302,618 average house price ÷ £80,529 salary. Accessible (under 5×).

Gross salary only — does not account for income tax, NI, or other deductions. Use the Take-Home Pay calculator for net income.

Frequently asked questions

What is the median salary for a Marketing, sales and advertising directors in South West?: According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Marketing, sales and advertising directors in South West is £80,529, or £6,711 per month before tax. The UK national median for this role is £94,135.
What is the average rent in South West?: The average monthly private rent in South West is £1,234 across all property types (ONS PIPR, May 2026). A 1-bed averages £823. A 2-bed averages £1,056. A 3-bed averages £1,285.
What is the Gera Affordability Ratio for a Marketing, sales and advertising directors in South West?: The Gera Affordability Ratio (GAR) for a Marketing, sales and advertising directors in South West is 18.4% for average rent and 15.7% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Affordable".
Can a Marketing, sales and advertising directors afford to buy in South West?: The average house price in South West is £302,618 (UKHPI April 2026). At a regional salary of £80,529, the price-to-income multiple (Gera Buy Ratio) is 3.8×, rated "Accessible" — Under 5× salary — historically accessible range.
What percentage of gross income does rent take for a Marketing, sales and advertising directors in South West?: Rent takes 18.4% of gross monthly income for this occupation in South West at average rent, or 15.7% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Affordable".

Marketing, sales and advertising directors affordability in other regions

Yorkshire and The Humber12.9%East Midlands14.1%North West14.1%West Midlands14.1%East of England16.3%South East19.4%London24.1%

Data sources

Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · As of April 2025 · Open Government Licence v3.0

Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · As of May 2026 · Open Government Licence v3.0

House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · As of April 2026 · Open Government Licence v3.0

Full methodology · ← All regions for Marketing, sales and advertising directors

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