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Can a Marketing, sales and advertising directors afford to rent in East Midlands?

Can a Marketing, sales and advertising directors afford to rent in East Midlands?

In East Midlands, a Marketing, sales and advertising directors earns a full-time median of £77,868 per year (ONS ASHE 2025, April 2025). Average monthly rent is £914 (ONS PIPR, May 2026), giving a Gera Affordability Ratio of 14.1% — rated "Affordable": Below the 30% ONS affordability threshold.

Source:Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional·As of April 2025 · updated annual (salary) / monthly (rent + prices) · last refreshed

Gera Affordability Ratio

Affordable — Below the 30% ONS affordability threshold. Methodology: ratio of monthly rent to monthly gross salary (ONS threshold ≤ 30%).

How this is calculated
14.1%

Key figures — East Midlands

Regional salary

£77,868

ONS ASHE 2025 FT median

Monthly gross

£6,489

Before tax

Avg rent / mo

£914

ONS PIPR May 2026

1-bed rent

£644

per month

2-bed rent

£818

per month

Avg house price

£241,620

UKHPI Apr 2026

Gera Affordability Ratio breakdown

GAR — average rent

14.1%

Affordable

Below the 30% ONS affordability threshold.

GAR — 2-bed rent

12.6%

Affordable

£818 / mo

Gera Buy Ratio

3.1×

Accessible

Under 5× salary — historically accessible range.

GAR = (monthly rent ÷ monthly gross salary) × 100 · ONS threshold: ≤ 30% = affordable · Methodology

Your Gera Affordability Ratio — personalise by salary

The page uses the ONS ASHE 2025 median. Enter your actual salary to see how your personal ratio compares.

ONS 2025 median for Marketing, sales and advertising directors: £77,868

Gera Affordability Ratio — average rent

14.1%

Affordable

£914 rent ÷ £6,489 monthly gross = 14.1% — below the 30% ONS threshold.

1-bed

9.9%

£644 / mo

2-bed

12.6%

£818 / mo

Gera Buy Ratio (house price ÷ salary)

3.1×

£241,620 average house price ÷ £77,868 salary. Accessible (under 5×).

Gross salary only — does not account for income tax, NI, or other deductions. Use the Take-Home Pay calculator for net income.

Frequently asked questions

What is the median salary for a Marketing, sales and advertising directors in East Midlands?
According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Marketing, sales and advertising directors in East Midlands is £77,868, or £6,489 per month before tax. The UK national median for this role is £94,135.
What is the average rent in East Midlands?
The average monthly private rent in East Midlands is £914 across all property types (ONS PIPR, May 2026). A 1-bed averages £644. A 2-bed averages £818. A 3-bed averages £984.
What is the Gera Affordability Ratio for a Marketing, sales and advertising directors in East Midlands?
The Gera Affordability Ratio (GAR) for a Marketing, sales and advertising directors in East Midlands is 14.1% for average rent and 12.6% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Affordable".
Can a Marketing, sales and advertising directors afford to buy in East Midlands?
The average house price in East Midlands is £241,620 (UKHPI April 2026). At a regional salary of £77,868, the price-to-income multiple (Gera Buy Ratio) is 3.1×, rated "Accessible" — Under 5× salary — historically accessible range.
What percentage of gross income does rent take for a Marketing, sales and advertising directors in East Midlands?
Rent takes 14.1% of gross monthly income for this occupation in East Midlands at average rent, or 12.6% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Affordable".

Marketing, sales and advertising directors affordability in other regions

Data sources

Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · As of April 2025 · Open Government Licence v3.0

Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · As of May 2026 · Open Government Licence v3.0

House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · As of April 2026 · Open Government Licence v3.0

Full methodology · ← All regions for Marketing, sales and advertising directors

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