Can a Marketing, sales and advertising directors afford to rent in East Midlands?
Can a Marketing, sales and advertising directors afford to rent in East Midlands?
In East Midlands, a Marketing, sales and advertising directors earns a full-time median of £77,868 per year (ONS ASHE 2025, April 2025). Average monthly rent is £914 (ONS PIPR, May 2026), giving a Gera Affordability Ratio of 14.1% — rated "Affordable": Below the 30% ONS affordability threshold.
Gera Affordability Ratio
Affordable — Below the 30% ONS affordability threshold. Methodology: ratio of monthly rent to monthly gross salary (ONS threshold ≤ 30%).
How this is calculatedKey figures — East Midlands
Regional salary
£77,868
ONS ASHE 2025 FT median
Monthly gross
£6,489
Before tax
Avg rent / mo
£914
ONS PIPR May 2026
1-bed rent
£644
per month
2-bed rent
£818
per month
Avg house price
£241,620
UKHPI Apr 2026
Gera Affordability Ratio breakdown
GAR — average rent
14.1%
Affordable
Below the 30% ONS affordability threshold.
GAR — 2-bed rent
12.6%
Affordable
£818 / mo
Gera Buy Ratio
3.1×
Accessible
Under 5× salary — historically accessible range.
GAR = (monthly rent ÷ monthly gross salary) × 100 · ONS threshold: ≤ 30% = affordable · Methodology
Your Gera Affordability Ratio — personalise by salary
The page uses the ONS ASHE 2025 median. Enter your actual salary to see how your personal ratio compares.
ONS 2025 median for Marketing, sales and advertising directors: £77,868
Gera Affordability Ratio — average rent
14.1%
Affordable
£914 rent ÷ £6,489 monthly gross = 14.1% — below the 30% ONS threshold.
1-bed
9.9%
£644 / mo
2-bed
12.6%
£818 / mo
Gera Buy Ratio (house price ÷ salary)
3.1×
£241,620 average house price ÷ £77,868 salary. Accessible (under 5×).
Gross salary only — does not account for income tax, NI, or other deductions. Use the Take-Home Pay calculator for net income.
Frequently asked questions
- What is the median salary for a Marketing, sales and advertising directors in East Midlands?
- According to ONS ASHE 2025 provisional data (reference period April 2025), the full-time median gross annual pay for a Marketing, sales and advertising directors in East Midlands is £77,868, or £6,489 per month before tax. The UK national median for this role is £94,135.
- What is the average rent in East Midlands?
- The average monthly private rent in East Midlands is £914 across all property types (ONS PIPR, May 2026). A 1-bed averages £644. A 2-bed averages £818. A 3-bed averages £984.
- What is the Gera Affordability Ratio for a Marketing, sales and advertising directors in East Midlands?
- The Gera Affordability Ratio (GAR) for a Marketing, sales and advertising directors in East Midlands is 14.1% for average rent and 12.6% for a 2-bed. GAR = (monthly_rent ÷ monthly_gross_salary) × 100. A ratio ≤ 30% is rated "Affordable".
- Can a Marketing, sales and advertising directors afford to buy in East Midlands?
- The average house price in East Midlands is £241,620 (UKHPI April 2026). At a regional salary of £77,868, the price-to-income multiple (Gera Buy Ratio) is 3.1×, rated "Accessible" — Under 5× salary — historically accessible range.
- What percentage of gross income does rent take for a Marketing, sales and advertising directors in East Midlands?
- Rent takes 14.1% of gross monthly income for this occupation in East Midlands at average rent, or 12.6% for a 2-bed flat. The ONS affordability threshold is 30%; this area is therefore rated "Affordable".
Marketing, sales and advertising directors affordability in other regions
Data sources
Salary: Office for National Statistics — Annual Survey of Hours and Earnings (ASHE) 2025 provisional · As of April 2025 · Open Government Licence v3.0
Rent: Office for National Statistics — Price Index of Private Rents (PIPR), May 2026 · As of May 2026 · Open Government Licence v3.0
House prices: HM Land Registry — UK House Price Index (UKHPI), April 2026 · As of April 2026 · Open Government Licence v3.0
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